Crossing Boarders

Being a LIA-COM major, I’ve had and still am encountering Org. Comm. through my business subjects. Though the familiar communication theories my professors have imprinted carefully in my system are slowly being taken over by marketing principles and statistics, amazingly, I’m still able to apply basic Org. Comm. theories in the business field. As I hear familiar words such as “organization”, “message”, “channel”, “proximity” and “culture” echo in the foreign walls of the LS building, I am constantly reminded of Org. Comm.’s extensive scope.

For instance, in my Market1 class, we’ve just finished discussing how marketing managers should be able to specifically describe their target audience from their basic interests down to the radio station they listen to at what specific time of the day. So how does Org. Comm. come into the picture? Our professor discussed that one way of segmenting a target market is through their location. Now this variable does not only pertain to an address or a particular place, but also involves a certain kind of culture that is developed by a group of people in a particular site. By identifying both the usual location and culture of a specific target market, marketing managers would have more detailed information on their needs, characteristics, routine activities and purchasing priority. All these data would lead to proper market segmentation and proper product development.

In relation to Org. Comm., the concept of culture is very important as it gives any organization an identity and a sense of belonging into a unique institution. It is also a significant factor in communicating messages and information within and outside the organization for culture encompasses both the formal and informal processes that organizational members always adhere to. Most importantly, since people are the most important elements to any institution, they also have control over creating and establishing specific behaviors that mirror their own subjective perceptions and also the company’s mission and vision.

As I’ve said earlier, the reach and the practicality of Org. Comm. theories allow me to also have a broader perspective and deeper understanding on how it is used in almost any field.