Marshall "the medium is the message" McLuhan for President?

Since the U.S has just recently elected their 44th president, and our own presidential election is nearly only a year away, it would be apt to discuss it in relation to organizational communication.

Firstly, like many others, I despise the Philippine electoral system for the qualifications for acquiring the most powerful position in the land could very well fit any ordinary person. Moreover, our policies on forming political parties also seem to be very inefficient and outdated. Although my opinion are solely based on observations and newscasts, I believe that it doesn’t take a political analyst to at least say that there is something wrong with the way we form political parties that build up and present the candidates.

Of course, the two dominating parties would be that of the administration and the opposition. However, I’ve also noticed the many party-list organizations that spring out whenever election season comes around. Such a huge number of party-lists to choose from may leave voters confused and misinformed. Hence, I would prefer a system that would allow only a prescribed number of party-list organizations. This way, voters would only be presented with a limited number of organizations to choose from that would allow a clearer communication of information. In line with narrowing down the number of allowed parties, Org. Comm. practitioners may also get involved in forming a political party or party-list’s image. For example, a party may hire practitioners to provide the service of overseeing the consistent dissemination of information through communication materials and channels such as the fliers, posters, website and even the publicity events to be conducted. Consequently, the party would be able to build a consistent and clear image that would help the voters identify their key principles and political leanings. The public would be given complete and proper information that would guide them in making educated choices. Moreover, the Org. Comm. practitioners would also be able to provide contingency plans and interventions during crises and risk situations.

We may never know, organizational communication may have the possibilities of playing a crucial role in such an important national event such as deciding on our country’s future course.